I know Seth Godin wrote about this years ago but I experienced CD Baby’s customer service for the first time last week. Here is the note they sent confirming my order:

Thanks for your order with CD Baby!
Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, March 22, 2012.
We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh…
We miss you already. We’ll be right here at http://cdbaby.com/, patiently awaiting your return.
—
CD Baby
The little store with the best new independent music.
http://cdbaby.com cdbaby@cdbaby.com (503)595-3000

Never before has a confirmation note from a seller made me smile. And, I just had to share it with my husband and now with you. Plus my order was correct and delivered quickly.

Have you had a service experience that pleased you just loved? Do your employees create these kinds of results? Are you, as an entrepreneur, making your customers smile?

Thoughts?